Alu sa'o i le anotusi
Unique Me Afifi Vine Grape e Agilis Design Graphic Design

O le mamanu Unique Me Afifi Vine Grape e Agilis Design Graphic Design o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.


ApamemeaAfifi· 2022

Unique Me Afifi Vine Grape

na mamanuina e Agilis Design Graphic Design

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Lanu

Le Mamanu

E Uiga ia Unique Me Afifi Vine Grape

O Unique Me o se afifiga pepa pusa na mamanuina mo vine fou. O le mamanu e faavae i luga o le manatu e leai ni tagata se toʻalua i le lalolagi e tutusa foliga, mafaufauga, uiga po o gaioiga. O ata na vaneina i lima ua tuu atu i vine ni foliga faigofie, ma o le fua ua faaalia o se vaega o tagata taʻitoʻatasi. O se palati lanu fou ma se faatulagaga faigofie e lagolagoina le autu. O le maketi o fua fou i Saina e sili ona tauva ma e masani ona faaaogaina ata faalavelave o fua po o vaaiga faatoaga. O Unique Me e taumafai e tulaʻi ese ma fausia se sootaga faalagona ma tagata faatau.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Unique Me Afifi Vine Grape, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Unique Me Afifi Vine Grape e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Unique Me Afifi Vine Grape e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Fa'ailoga
Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Tekonolosi Gaosiga
Paper Carton
Lu'itau o le Mamanu
Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Fa'aosofia
We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Umi o le Poloketi
The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Fa'agasologa o Galuega
We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Sui o le 'Au
Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Fa'aaloaloga o Ata
Photo Credit: Guibin Ji

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E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

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