Alu sa'o i le anotusi
BeeHacchee Afifiga o Keke Tart e Shingo Furusho

O le mamanu BeeHacchee Afifiga o Keke Tart e Shingo Furusho o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.


UʻameaAfifi· 2022

BeeHacchee Afifiga o Keke Tart

na mamanuina e Shingo Furusho

Tagata Fa'atau: Kiyomasa Seika Co.

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

9,853

Lanu

Le Mamanu

E Uiga ia BeeHacchee Afifiga o Keke Tart

O le BeeHacchee o se mamanu afifiga mo se keke tart sisi meli. O le pusa e ono itu ma e faamanatu mai ai se fale pi, ma tuu mai ai se foliga vaaia o le manatu o le meli. O le afifiga e faia mai se fasi pepa pupuni e tasi ma e 224 mm le lautele, 195 mm le loloto ma 44 mm le maualuga. O le pepa Kraft e tuuina mai se faaaliga masani ma faigofie ona latalata i ai, a o se pulupulu samasama e lolomi i luga o le foliga e faaopoopo ai le eseesega. E faigata le lolomiina o le lanu samasama i luga o pepa Kraft, ona o le lanu e goto i totonu o le pepa, o lea na faaaogaina ai se paaga lolomi e sili ona tomai ina ia mafai ai ona ausia le taunuuga na faamoemoeina.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai BeeHacchee Afifiga o Keke Tart, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina BeeHacchee Afifiga o Keke Tart e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai BeeHacchee Afifiga o Keke Tart ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Fua & Fa'apipi'i
Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Fa'ailoga
Package, cardboard, kraft paper, hexagon, sweets, cake
Tekonolosi Gaosiga
The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Lu'itau o le Mamanu
In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Su'esu'ega
In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Fa'aosofia
Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Umi o le Poloketi
A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Fa'agasologa o Galuega
This package is made of a single piece of cardboard.
Pateni
Copyrights belong to Shingo Furusho.
Sui o le 'Au
Paper container manufacturing:KURAOKA PACKAGING SERVICE
Fa'aaloaloga o Ata
Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.

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