Sdda Faasinomaga a le Kamupani e Guorong Men

O le mamanu Sdda Faasinomaga a le Kamupani e Guorong Men o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2022

Sdda Faasinomaga a le Kamupani

na mamanuina e Guorong Men

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #131730

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Sdda Faasinomaga a le Kamupani

Tusitusiga Tala: O le SDDA o se faasinomaga a le kamupani na faia mo se sosaiete siva-taaloga e faavae i Shandong, Saina. O le logo muamua na faaaogaina ai se ata siva auiliili lea sa masani ona fenumiai ma faailoga a isi sosaiete. O le faasinomaga fou ua faafaigofie ai le tulaga o le tino i totonu o se laina e tasi ma faifai pea. O le laina o loo tuufaatasia ai paaga siva e toalua, se mauga, ma laasaga siva feliuliuai. E sefulu ata felagolagomai o loo faaalia ai tulaga masani o le siva ma faafaigofie ai le atagia o le sootaga o le tino. O loo faaaogaina le faasinomaga i nofoaga tauvaga, i mea lolomi, ma luga o le sosaiete faaupufai.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Sdda Faasinomaga a le Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Sdda Faasinomaga a le Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Sdda Faasinomaga a le Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
Fua & Fa'apipi'i: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
Fa'ailoga: Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
Tekonolosi Gaosiga: The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
Lu'itau o le Mamanu: Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
Su'esu'ega: Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
Fa'aosofia: As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
Umi o le Poloketi: The project started in July 2020 and finished in September 2020 in Jinan, China.
Fa'agasologa o Galuega: Brand identity is mainly used in competition venues, print productions and social media.
Pateni: Copyright belong to Sdda(shandong dancesport association),2021.
Sui o le 'Au: Guorong Men