Kind Tea is a Charitable Project Galuega Autu: Afifiga Lauti e Viktoriia Korytina

O le mamanu Kind Tea is a Charitable Project Galuega Autu: Afifiga Lauti e Viktoriia Korytina o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2022

Kind Tea is a Charitable Project Galuega Autu: Afifiga Lauti

na mamanuina e Viktoriia Korytina

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

10,444

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #131733

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Kind Tea is a Charitable Project Galuega Autu: Afifiga Lauti

Ua fuafuaina Kind Tea o se afifiga mo se ituaiga lauti masani lea e fa'atau atu mo se poloketi fesoasoani alofa. O le lauti e saunia e ni tama e to'alua o loʻo maua i le fa'ama'i o le maso e ta'ua o le Duchenne muscular dystrophy, ma o fa'atauga o le'a fa'aaogaina e fesoasoani ai i la la togafitiga toe fa'aleleia. O le afifiga o loʻo fa'aalia ai se tagata lanu felanulanua'i e atagia mai ai le fiafia o le olaga fa'atamaitiiti. E tolu tofo e fa'ailogaina i tolu fua fa'atonu o lanu, ina ia faigofie ona iloa lelei le eseesega o ituaiga taʻitasi. O tofo taʻitasi e iai fo'i lona lomiga mo le vaitau malulu (tau). O le tele o le afifiga e 50 kalama i totonu o se ato laititi (sachet), fa'atasi ai ma se fa'ailoga (label) e 100 i le 180 milimita le tele. Sa fa'atumauina le faigofie ma le tau maualalo o le gaosiga ma le fa'apotopotoina, ona o tama nei e la saunia ma fa'apipi'i a la lava afifiga.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Kind Tea is a Charitable Project Galuega Autu: Afifiga Lauti, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Kind Tea is a Charitable Project Galuega Autu: Afifiga Lauti e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Kind Tea is a Charitable Project Galuega Autu: Afifiga Lauti ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Fua & Fa'apipi'i: Format: Sachet with label

50 g

100 mm x 180 mm
Fa'ailoga: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Tekonolosi Gaosiga: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Lu'itau o le Mamanu: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Su'esu'ega: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Fa'aosofia: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Umi o le Poloketi: We joined the project in January 2021 and the guys still work for now
Fa'agasologa o Galuega: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Pateni: No information
Sui o le 'Au: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Fa'aaloaloga o Ata: This project was made by our in-house team of Wishnia agency.