Sprezzatura Fa'asinomaga Kamupani by Thanachit Chouriyagul

Sprezzatura Fa'asinomaga Kamupani by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2022

Sprezzatura Fa'asinomaga Kamupani

by Thanachit Chouriyagul

Client: Thanachit Chouriyagul

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #131786

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Colors

The Design

About Sprezzatura Fa'asinomaga Kamupani

Sprezzatura o se tu'ufa'atasiga o fefa'ataua'iga, se kalapu fa'aagafesootai, se potu, se pa, ma isi mea. Ae ui i lea, ina ia mafai ona faʻaalia lenei feʻau i ana tagata faʻatau, e tatau ona faʻaleleia lona faʻailoga ma faʻaalia o loʻo i ai lona uiga moni, uiga ma le vaʻai. O le logo logo na mamanuina e fai ma sui moni o le Sprezzatura & # 039 ;s brand, faʻaalia lona uiga taugatā ae taʻalo, faʻafeiloaʻi uiga Italia, ma lava le fetuutuunai e faʻaoga i isi galuega faʻatatau poʻo mea e manaʻomia i le lumanaʻi.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Sprezzatura Fa'asinomaga Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Sprezzatura Fa'asinomaga Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Sprezzatura Fa'asinomaga Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
Tags: branding, identity, graphic, brand identity, retail
Design Challenge: Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
Inspiration: Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.

Read the Press Release