Moi Nivak Faʻamatalaga Autū: Faʻailoga o Kamupani by Yuk Pui Cheung is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.
UʻameaAta Fa'atusa· 2022
Moi Nivak Faʻamatalaga Autū: Faʻailoga o Kamupani
Client: Moi Nivak
A' Design Award Uʻamea Winner in Ata Fa'atusa Category
Verified Award Winner
Verify Award Status for #131797The Design
About Moi Nivak Faʻamatalaga Autū: Faʻailoga o Kamupani
Tusitusiga o le Tusi: O Moi Nivak o se faʻailoga kamupani na faia mo se faleoloa i luga o le initaneti e faʻatau atu ai mea aoina faʻaonaponei. O le faleoloa e tuufaatasia ai se faleoloa filifilia ma se falefaiga mamanu, e ofoina mai ai mea aoina i aso taʻitasi ma mea faiga mamanu e maua mai i le lalolagi atoa. O le faiga o faʻailoga e aofia ai le fuafuaga o le kamupani, faʻaigoaga, pepa ofisa ma se upega tafaʻilagi. O le mamanu mataitusi autū o loʻo faʻaaogaina o le Sunset Gothic, o se ituaiga mataitusi e leai ni "serif", ma o le faʻailoga upu o se mamanu mataitusi lava ia na faia faʻapitoa mo lenei kamupani. O le auala tutusa i le faʻaogaina o mataitusi o loʻo faʻaaogaina i feʻau uma a le kamupani ina ia mautinoa ai le faigofie ona faitau, le faigofie, ma le manino.
The Recognition
About the A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Moi Nivak Faʻamatalaga Autū: Faʻailoga o Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Moi Nivak Faʻamatalaga Autū: Faʻailoga o Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Moi Nivak Faʻamatalaga Autū: Faʻailoga o Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- moi nivak is an online retailer dedicated to curation of contemporary collectibles, carefully select daily collectibles and design items from around the world. Combining a select store and design shop, the select store opens its door to welcome arts and cultural collectible lovers from around the world.
Graphic Dpt has developed the brand identity framework to introduce moi nivak as a new player in the field. The brand system comprehends brand strategy, name, stationery and website. - Dimensions & Packaging
- Business Card – W 85mm x H 55mm / PMS color digital printing
Packaging Box – W 320mm x D 255mm x H 140mm / Corrugated Mailer Box / 1-color offset printing - Tags
- design select, select store, select shop, daily select, collectibles
- Research
- We went into research for typefaces at first. Sunset Gothic is a dexterous, workhorse sans-serif, designed by Benjamin Critton, published by Colophon Foundry. The brand's typography has signature gesture and legibility, include curvature terminals and type’s horizontal strokes, implicates the diversity of the business — a select store with collectible groceries and design products.
- Inspiration
- The foundation of the moi nivak brand is set off by primary typography set in Sunset Gothic. The word mark is a bespoke typeface, developed by Colophon Foundry's Benjamin Critton, with subjective mélange of a multitude of unattributed sans-serif painting styles. The typographic approach has been used throughout to provide legibility across all of moi nivak's brand communications.
- Project Duration
- The project started in June 2021 and finished in September 2021 in Taipei.
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