Voila Cool Stuff Afifiina Aisa Kulimi by Kamal Rizk - Bold Branding

Voila Cool Stuff Afifiina Aisa Kulimi by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2022

Voila Cool Stuff Afifiina Aisa Kulimi

by Kamal Rizk - Bold Branding

Client: Voila Dessert Shop

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #131926

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Voila Cool Stuff Afifiina Aisa Kulimi

Ole fa'asologa lea o afifi mo le 9 aisa kulimi fa'ata'ita'iga, tu'ufa'atasia i lalo o le tasi fa'ailoga fa'ailoga, lea e toe fa'afo'i ai e le tagata mamanu le tu'uina atu o asikulimi. Na ia faia se autu fou lea na ia toe faʻafoʻi ai meaʻai eseese i foliga o fualaʻau faʻatusa ma mamanu nectar, uluaʻi faʻataʻitaʻiga, faʻapea foʻi ma lanu fou talafeagai e faʻamalosia ai elemene mamanu. O le mamanu na'o le toe fa'afouina o le manatu o le tofo e ala i le laulaufaiva fa'aoga i vaega uma ma fa'aalia ai se isi auala e lagona ai.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Voila Cool Stuff Afifiina Aisa Kulimi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Voila Cool Stuff Afifiina Aisa Kulimi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Voila Cool Stuff Afifiina Aisa Kulimi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Dimensions & Packaging: Various Tapered Paper Ice Cream Containers
Tags: branding, packaging, packaging, illustration, typography, icecream, identity
Production Technology: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Design Challenge: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Research: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspiration: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Project Duration: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Operation Flow: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Team Members: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager