PickyPods Afifiina Mo Mea Faaopoopo by Angela Spindler

PickyPods Afifiina Mo Mea Faaopoopo by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2022

PickyPods Afifiina Mo Mea Faaopoopo

by Angela Spindler

Client: Depot Creative

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #132068

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Colors

The Design

About PickyPods Afifiina Mo Mea Faaopoopo

Na fa'atonuina le lala sooupu e fai fa'ailoga ma afifi mo se fa'aopoopoga tulaga ese. O pusa fa'aopoopo o le collagen ma le probiotic o lo'o fa'atulagaina e fai ai suiga lelei i tino e tusa ai ma tausaga, itupa ma isi mea taua. Lanu o le ta'amua lea o lenei poloketi. Sa mana'omia ona lagona le lototele ma le malosi mo lana ta'aloga ta'aloga. Sa fa'aogaina fa'ailoga a le itupa e alalaga atu ai i fua fa'atatau i itupa, o se isi eseesega mo lenei fa'ailoga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai PickyPods Afifiina Mo Mea Faaopoopo, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina PickyPods Afifiina Mo Mea Faaopoopo e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. PickyPods Afifiina Mo Mea Faaopoopo o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration: Project duration 4 months, Sydney 2020
Operation Flow: Resealable pouch
Team Members: Angela Spindler: Creative Director/Designer