O le mamanu Tsingtao Beer Primary Function: Afifi o le Pusa Meaalofa Pia e Tsingtao Brewery Culture Media Co., Ltd. o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.
ArioAfifi· 2022
Tsingtao Beer Primary Function: Afifi o le Pusa Meaalofa Pia
na mamanuina e Tsingtao Brewery Culture Media Co., Ltd.
Tagata Fa'atau: Tsingtao Brewery Culture Media Co.,Ltd.
Manumalo o le A' Design Award Ario i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #132955Le Mamanu
E Uiga ia Tsingtao Beer Primary Function: Afifi o le Pusa Meaalofa Pia
O le Tsingtao Beer o se afifi pusa meaalofa na faia mo le 120 tausaga o le faamanatuina o le faailoga. O le mamanu e teu ai ni pia Pilsner tuai se tolu ma e faavae i le faufale tulaga ese o Qingdao. O le ata e tuufaatasi ai nofoaga taua o le atunuu ma le aganuu o le faailoga, e faaalia ai le sootaga i le va o le faailoga ma le aganuu faaitulagi. O le atigipusa i fafo e tatala i itu e lua, o se gaioiga na musuia mai le fugala o hops, o se tasi o mea o loo i totonu o le pia. E faaalia mai pia pe a tatala le pusa meaalofa. E faaaogaina pepa faapitoa, ma e aofia i le gaosiga le lolomiga UV, le faamausaliina vevela ma le faafouiina.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai Tsingtao Beer Primary Function: Afifi o le Pusa Meaalofa Pia, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Tsingtao Beer Primary Function: Afifi o le Pusa Meaalofa Pia e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Tsingtao Beer Primary Function: Afifi o le Pusa Meaalofa Pia o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Fua & Fa'apipi'i
- Width 276mm x Depth 90mm x Height 286mm
- Fa'ailoga
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Tekonolosi Gaosiga
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Lu'itau o le Mamanu
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Su'esu'ega
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Fa'aosofia
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Umi o le Poloketi
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Fa'agasologa o Galuega
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
- Sui o le 'Au
- Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu
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