Shengming Shijia Primary Function: Pusa Meaalofa Lauti by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Primary Function: Pusa Meaalofa Lauti by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2022

Shengming Shijia Primary Function: Pusa Meaalofa Lauti

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #133573

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Primary Function: Pusa Meaalofa Lauti

Shengming Shijia o se pusa meaalofa lauti e faaali mai ai tulaga faanatura o le atunuu e fesootai ma le aganuu o le lauti. O le pusa i fafo e toe faaali mai ai le vaaiga e taua o le Tolu Vaituloto o Loo Ata Mai ai le Masina, ua faia mai i pepa faatasi ma auala o le lomiga ma le faailoga. O le lanu autu o le lanumoana o le vaitusi, lea e faamanatu mai ai le po. E lua vaega gaogao i le pusa i fafo e sootai faatasi e fai ai se masina atoatoa a o lei tatalaina le afifi. O le pusa i fafo e toso mai i itu e lua, ma faaali mai ai lomiga o le masina lapotopoto ua faatulaga lelei i luga o le pusa i totonu. O le mamanu e sootai ai se vaaiga lauiloa o le atunuu ma le lagona filemu o le tofoina o le lauti.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Shengming Shijia Primary Function: Pusa Meaalofa Lauti, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Shengming Shijia Primary Function: Pusa Meaalofa Lauti e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Shengming Shijia Primary Function: Pusa Meaalofa Lauti o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release