Xi Jiu Hanmi Afifiga o le Ava Malosi e Heng Luo

O le mamanu Xi Jiu Hanmi Afifiga o le Ava Malosi e Heng Luo o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2022

Xi Jiu Hanmi Afifiga o le Ava Malosi

na mamanuina e Heng Luo

Tagata Fa'atau: Laboratory and Hopeful

Manumalo o le A' Design Award Auro i le Vaega Afifi

55,030

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #133901

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Xi Jiu Hanmi Afifiga o le Ava Malosi

O le Xi Jiu Hanmi o se mamanu afifiga mo se ava malosi Saina. E faaaogā e le fagu se fausaga ono-fa'a-valu-itu nai lo le fagu lāpotopoto masani. O le foliga o le tapuni e maua mai i se olo o le maota tautupu o le malo o Han, ma o le tino o le fagu e faasino i se teuteuga ma'a iasepi Shuang Mao. O luga o le tauau o le fagu o loo tusia ai ata o manu paia e fā: o le tarako lanumoana, o le taika pa'epa'e, o le manulele lanu mūmū sesega ma le laumei uliuli. O le fagu e faia i le tioata sili ona lelei ua sasaa i le vali lē fe'ilafi. O le atigipusa e fa'atupu ma faamaufaailogaina i le vevela i lanu uliuli, auro ma le mūmū uliuli. E atagia mai i le mamanu le aganu'u o le maota tautupu o le malo o Han.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Xi Jiu Hanmi Afifiga o le Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Xi Jiu Hanmi Afifiga o le Ava Malosi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Xi Jiu Hanmi Afifiga o le Ava Malosi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Fua & Fa'apipi'i: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Fa'ailoga: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Tekonolosi Gaosiga: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Lu'itau o le Mamanu: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Su'esu'ega: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Fa'aosofia: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Umi o le Poloketi: The project started in September 2020 in Jingdezhen and finished.
Fa'agasologa o Galuega: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Sui o le 'Au: Luo Heng