Small Satine Galuega Autu: Afifi Susu mo Tamaiti e Blackandgold Shanghai

O le mamanu Small Satine Galuega Autu: Afifi Susu mo Tamaiti e Blackandgold Shanghai o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2022

Small Satine Galuega Autu: Afifi Susu mo Tamaiti

na mamanuina e Blackandgold Shanghai

Tagata Fa'atau: Yili Group

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

11,109

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #134149

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Small Satine Galuega Autu: Afifi Susu mo Tamaiti

Tusitusiga o le Tusi: O le Small Satine o se afifiga mo se oloa susu fa'ale-natura na faia mo tamaiti. O le mamanu e fa'aopoopo atili ai le fa'ailoga o le susu Satine ma tumau ai lona logo fa'apea ma ona lanu pa'epa'e ma lanumeamata. O se tagata e ta'ua o Small Satine e fa'aalia i luga o le pito i luma, o mapaepae i luga o mutia i tafatafa o se tama'i povi. O le pito i tua e fa'aalia ai se va'aiga lautele o le fa'ato'aga povi susu, na tusia i se sitaili malamalama ma faigofie. O le igoa o le oloa ua tu'u i se ituaiga tusitusiga e talafeagai mo tamaiti, ma o fa'amatalaga tau mea'ai ua fa'aalia manino mo matua. O le afifiga i totonu o se pusa pepa.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Small Satine Galuega Autu: Afifi Susu mo Tamaiti, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Small Satine Galuega Autu: Afifi Susu mo Tamaiti e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Small Satine Galuega Autu: Afifi Susu mo Tamaiti e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Fua & Fa'apipi'i: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Fa'ailoga: Packaging, milk, kid, China, organic
Tekonolosi Gaosiga: Inner pack: Tetra Pack
Box: paper
Lu'itau o le Mamanu: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Su'esu'ega: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Fa'aosofia: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Umi o le Poloketi: The project started in Feb, 2021 and the product is launched in June, 2021.
Fa'agasologa o Galuega: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Pateni: All photos credits to blackandgold Shanghai, 2022.
Sui o le 'Au: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG