Freeze Dried Afifiga Kofe e Shanghai Yuanshang Culture Communication Co., Ltd.

O le mamanu Freeze Dried Afifiga Kofe e Shanghai Yuanshang Culture Communication Co., Ltd. o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2022

Freeze Dried Afifiga Kofe

na mamanuina e Shanghai Yuanshang Culture Communication Co., Ltd.

Tagata Fa'atau: Huzhou Jinnuokang Health Technology Co., Ltd.

Manumalo o le A' Design Award Auro i le Vaega Afifi

36,469

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #134719

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Freeze Dried Afifiga Kofe

O le Freeze Dried o se mamanu o afifiga kofe na faia mo se maketi o tagata faatau talavou. O le afifiga e tuufaatasia ai se foliga faaonaponei ma elemene o le aganuu masani a Saina. O le manatu vaaia e faavae i luga o elemene e lima o le auro, laau, vai, afi ma le eleele, ma faaaogaina ai lanu masani a Saina. O se apa tele e teu ai ni apa laiti se tele, o lea e faigofie ai le seti e teu ma feaveai. O apa laiti taitasi e mafai ona toe faamaufaailogaina, lea e fesoasoani e pulea ai le aofai o le kofe e faaaogaina. O le pepa faailoga i fafo e lolomiina i luga o pepa ufiufi, ma o apa laiti e faia i le polypropylene.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Freeze Dried Afifiga Kofe, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Freeze Dried Afifiga Kofe e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Freeze Dried Afifiga Kofe e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Fua & Fa'apipi'i: Diameter 95mm
Height 130mm
Fa'ailoga: Ingenious, Quality, Fashion
Tekonolosi Gaosiga: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Lu'itau o le Mamanu: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Su'esu'ega: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Fa'aosofia: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Umi o le Poloketi: The project started in Shanghai in November 2020 and ended in May 2021.
Fa'agasologa o Galuega: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.