Shacheng 1976 Galuega Autu: Afifiga Fagu Uaina by Yibin Lin

Shacheng 1976 Galuega Autu: Afifiga Fagu Uaina by Yibin Lin is a highly esteemed winner of the very prestigious 2022 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2022

Shacheng 1976 Galuega Autu: Afifiga Fagu Uaina

by Yibin Lin

Client: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

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Colors

The Design

About Shacheng 1976 Galuega Autu: Afifiga Fagu Uaina

Tusitusiga o le Tusi: O Shacheng 1976 o se mamanu afifiga mo fagu uaina. O le pulou e tuufaatasia ai se foliga pale tupu ma foliga taiamona. O laulaau vine e lua e afifi ai le vaega pito i lalo o le fagu, e pei o le uaina o loo taofia i le alofilima o se lima. O le puipui o le fagu e manino ma o le auro o loo faaaogaina o le lanu autu. O le tapunia e tuufaatasia ai se pulou i fafo faamoli-vili faatasi ai ma se palapala oki uamea i totonu, ina ia mafai ona tatalaina le fagu i le lima ma toe tapunia mo le aoina ma le faaaliga. O le pulou i fafo e lagolagoina ai le palapala i totonu ma puipuia ai le sasaa pe a maualuga le mamafa o le ea. O le mamanu e faamamaluina ai Shacheng, o se taulaga ua leva ona lauiloa i le gaosia o uaina.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Shacheng 1976 Galuega Autu: Afifiga Fagu Uaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Shacheng 1976 Galuega Autu: Afifiga Fagu Uaina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Shacheng 1976 Galuega Autu: Afifiga Fagu Uaina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity. The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness.
Dimensions & Packaging: The product bottles of the serie are matched according to the international color matching standard, which are in line with international standards and international aesthetics. With the transparent outer bottle wall and gold as the main color, which is simple, elegant and luxurious.
Tags: Bottle, Packaging design, Wine, Chinese spirit
Production Technology: The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness. Two grape leaves are designed on the lower part of the bottle to wrap the bottle body, as if holding the wine in the palm of the hand, showing her preciousness, and also incorporating the concept of China's first bottle of dry white wine into it. The whole bottle body is painted with golden color, which reflects the glory of Shacheng as an important wine-making town and interprets the supreme sense of luxury.
Design Challenge: In a closed environment with higher temperatures, the air pressure in the wine bottle will increase, which will easily cause the oak cork to fly out and cause the wine to leak. The screw-top design of Shacheng 1976 tightens the outer cap and the bottle mouth, and the outer cap just supports the inner plug, preventing the inner plug from flying and preventing the leakage of wine.
Research: It is committed to digging out the connotation behind the product and telling an evocative story. The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity.
Inspiration: The inspiration of this product is to commemorate this place, reflecting the change from selling products to selling culture. It is committed to digging out the connotation behind the product and telling an evocative story.
Project Duration: Since Yuan Dynasty, Shacheng has been famous for winemaking, and Shacheng Winery is the birthplace of China's first bottle of dry white wine.
Operation Flow: The bottle cap adopts a combination of a screw-top design outer cap and a metal oak inner plug, and the inner plug can be easily pulled out without a wine opener. Regardless of whether the wine is drunk or not, the inner plug can be inserted back and the outer cover twisted back to maintain the overall perfection for collection and brand display.
Patents: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Team Members: Lin Yibin
Image Credits: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Lin Yibin