SP Saffron Grotesk Ituaiga by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.
ArioAta Fa'atusa· 2022
SP Saffron Grotesk Ituaiga
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award Ario Winner in Ata Fa'atusa Category
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- Verified Award Winner
- Verify Award Status for #135663
The Design
About SP Saffron Grotesk Ituaiga
O le Saffron o se mata'itusi fa'aonapo nei neo-grotesque sans-serif fa'atasi ai ma le malosi fa'atusa fa'atusa fa'atusa, fa'atatau i mea fa'alelei ma tulaga fa'atusitala o Suiselani fa'aonaponei. O le tulaga lautele-matala tulaga ese na mamanuina e tuʻuina atu ai le vaʻaia saʻo saʻo mo le faʻailogaina ma fesoʻotaʻiga. O lenei mataitusi sa'o ma le ulua'i lomitusi ua fa'atusalia se suiga fa'alelei fa'aonaponei. Ua vaevaeina le fa'ata'ita'iga i ni vaega, fa'atasi ai ma pepa fa'apipi'i mama i totonu o le ato.
The Recognition
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai SP Saffron Grotesk Ituaiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina SP Saffron Grotesk Ituaiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. SP Saffron Grotesk Ituaiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Team Members
- Paul Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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