Free Faʻamatalaga Autū: Faʻailoga o le Kamupani e Fengnan Lin

O le mamanu Free Faʻamatalaga Autū: Faʻailoga o le Kamupani e Fengnan Lin o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2022

Free Faʻamatalaga Autū: Faʻailoga o le Kamupani

na mamanuina e Fengnan Lin

Tagata Fa'atau: Free

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

11,258

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #135862

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Free Faʻamatalaga Autū: Faʻailoga o le Kamupani

Free o se faʻailoga kamupani na fatuina mo se ituaiga mea faʻamama masina. Ua faʻafouina le logotype i se mataitusi F ua sisi teisi aʻe, lea e faʻaalia ai se uiga talavou ma le faʻamoemoe lelei. O mataitusi e lua o le e ua tusia e pei o se laina paulo e tasi ma faʻafesoʻotaʻi faʻatasi. O lenei paʻaga faʻapipiʻi ua aveesea mai le logo ma faʻaaogaina o se ata lagolago, lea e faʻaaogaina i pepa pisinisi, pine faʻailoga, taga pepa, pusa lafo vave, ma taga ie mafiafia. O le laina malosi e faʻaalia ai le saolotoga ma le faʻaalia o le tagata lava ia. O se faiga faʻatulagaina vaaiga e faʻamautu ai le tumau ma le faʻalauteleina o le faʻailoga i luga ma fafo atu o kalapu eseese.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Free Faʻamatalaga Autū: Faʻailoga o le Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Free Faʻamatalaga Autū: Faʻailoga o le Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Free Faʻamatalaga Autū: Faʻailoga o le Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Fua & Fa'apipi'i: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Fa'ailoga: Brand visual upgrade, Sanitary napkins, GEN Z,
Tekonolosi Gaosiga: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Lu'itau o le Mamanu: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Su'esu'ega: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Fa'aosofia: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Umi o le Poloketi: Guangzhou,Guangdong Province,China,July 6,2021
Fa'agasologa o Galuega: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Sui o le 'Au: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng