Neon Zebra Brand Launch Neon Zebra: Afifi o Vaiinu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2022

Neon Zebra Brand Launch Neon Zebra: Afifi o Vaiinu

by PepsiCo Design and Innovation

A' Design Award Ario Winner in Afifi Category

39,662

Verified Award Winner

Verify Award Status for #137241

View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch Neon Zebra: Afifi o Vaiinu

O le Neon Zebra o se mamanu afifi mo se laina o fefiloi vaiinu koketeli. O apa ma afifi vaiinu taitasi e iai lana faʻatulagaga tulaga ese o se vaiinu fefiloi, e taʻua o le faʻatusatusaga a le Neon Zebra. O le faʻatulagaga e faʻaali ai i tagata faʻatau le auala e faia ai se vaiinu fefiloi i le oloa. O apa taʻitasi e mafai ona faia ai ni koketeli se lua, ua vaevaeina e faʻasoa. O ata o faʻamatagofie o loʻo faʻaalia faʻatasi ma le oloa e faigofie, e faʻaaogaina ai se fasi tipolo ma le mint e faʻaopoopo ai le loloto. O faʻamatagofie e aliali mai o ni ata malolosi lua-itu pe o ni foliga tolu-itu, ma latou te aumaia ai le lalolagi o Neon Zebra i le ola.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Neon Zebra Brand Launch Neon Zebra: Afifi o Vaiinu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Neon Zebra Brand Launch Neon Zebra: Afifi o Vaiinu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Neon Zebra Brand Launch Neon Zebra: Afifi o Vaiinu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release