O le mamanu Lay's Smiles Campaign Afifiga o Mea'ai e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.
ApamemeaAfifi· 2022
Lay's Smiles Campaign Afifiga o Mea'ai
na mamanuina e PepsiCo Design and Innovation
Manumalo o le A' Design Award Apamemea i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #137247Le Mamanu
E Uiga ia Lay's Smiles Campaign Afifiga o Mea'ai
O le Lay's Smiles Campaign o se afifiga o mea'ai na fa'ailoa mai i Rusia. O se ata ata tele o se foliga 'ata'ata o le mea autu o le va'aiga i pa'u ta'itasi. O le afifiga o lo'o fa'atumauina ai le fa'ailoga masani a Lay's fa'apea ma lanu fa'ailoga e fa'aalia ai le tofo o le oloa. O le lagolago fo'i ua tu'uina atu mo le Polokalame Faiuo a le Best Buddies Foundation o lo'o fa'aalia i luga o le afifiga. E tasi le ruble e foa'i atu i le polokalame mai pa'u ta'itasi e fa'atauina. O le fa'amoemoe o le fa'asoaina lea o se fe'au fa'amalosi'au ma le fa'aalia o le fa'ailoga oloa o se tasi e iai se fa'amoemoega mautinoa.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Lay's Smiles Campaign Afifiga o Mea'ai, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Lay's Smiles Campaign Afifiga o Mea'ai e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Lay's Smiles Campaign Afifiga o Mea'ai e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Fa'aosofia
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
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