MTN Dew Cake-Smash Afifiga o Meainu by PepsiCo Design and Innovation

MTN Dew Cake-Smash Afifiga o Meainu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2022

MTN Dew Cake-Smash Afifiga o Meainu

by PepsiCo Design and Innovation

A' Design Award Auro Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #137254

View at A' Design Award Press Release Award Badge

Colors

The Design

About MTN Dew Cake-Smash Afifiga o Meainu

O le MTN Dew Cake-Smash o se afifiga mo se meainu vaivai e faʻapitoa lona lomiga faʻatapulaʻaina ma le tofo o le keke. Na faia le tofo lea e faʻamanatu ai le agaga o faʻamanatuga faʻatasi e pei o aso fanau, faʻaipoipoga ma faʻauʻuga. O le mamanu e faʻatatau i taimi taua na misia ma e faʻamoemoe e ofoina atu se lagona o le faʻamoemoe lelei ma le fiafia. Na atiaʻe se lalolagi vaaia o tagata moliga ola faʻafiafia mo ata o le afifiga ma le faʻaaogaina faʻatekinolosi. O tagata moliga e faʻaalia ai se motu o tagata ua potopoto i se pati. O le afifiga e valaʻaulia ai tagata faʻatau e toe faʻailoga se faʻamanatuga.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai MTN Dew Cake-Smash Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina MTN Dew Cake-Smash Afifiga o Meainu e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. MTN Dew Cake-Smash Afifiga o Meainu e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Inspiration: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Read the Press Release