Pepsi New Year 2022 LTO Apa Meainu by PepsiCo Design and Innovation

Pepsi New Year 2022 LTO Apa Meainu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2022

Pepsi New Year 2022 LTO Apa Meainu

by PepsiCo Design and Innovation

A' Design Award Auro Winner in Afifi Category

41,571

Verified Award Winner

Verify Award Status for #137256

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2022 LTO Apa Meainu

O le Pepsi New Year 2022 LTO o se faasologa o apa meainu e ono ua lomia faapitoa mo le vaitau o aso malolo o le taumalulu. Na faatau atu apa nei i Rusia o se vaega o le faalauiloa o le faailoga faaletausaga. O ata faafiafia ua fuafuaina e talafeagai ma le vaitau atoa o aso malolo, e faaiuina i le Tausaga Fou. O le mamanu e faalautele atili ai foi le faailoga i tala atu o le afifiina e ala i vaega fegalegaleai. E mafai e tagata faatau ona sikanuina se QR code i luga o apa taitasi i se telefoni feaveai poto e maua ai faalauiloa faatau, e aofia ai le avanoa e manumalo ai i ofu hoodies ma mitiafu ua lomia faapitoa e susulu.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Pepsi New Year 2022 LTO Apa Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Pepsi New Year 2022 LTO Apa Meainu e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Pepsi New Year 2022 LTO Apa Meainu e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Inspiration: Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

Read the Press Release