Wildheart Organics Moligao Aromatherapy by Angela Spindler

Wildheart Organics Moligao Aromatherapy by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2022

Wildheart Organics Moligao Aromatherapy

by Angela Spindler

Client: Depot Creative

A' Design Award Ario Winner in Afifi Category

31,115

Verified Award Winner

Verify Award Status for #137486

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wildheart Organics Moligao Aromatherapy

O se va'aiga fa'apitoa mo se laina moliga'o soya manogi lelei. O le manatu o le malepe i totonu o faleoloa maualuluga ma se foliga e tu i luga o le tulaga lelei o oloa, e faʻafesoʻotaʻi e ala i le faʻatau oloa. Filifiliga o meafaitino ma fa'auma e taua i tagata fa'atau & #039; fa'aaliga, mai le fa'aaliga muamua i le lona lua e sili atu ona iloiloina iloiloga. O lanu e fa'aaogaina e mafua mai i la'au ma la'au e fai ai le manogi ta'itasi. O fa'ata'ita'iga e i ai se uiga fa'alelei, e fa'atatau i le manogi o lo'o alu atu i le ea a'o mu se moliga'o.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Wildheart Organics Moligao Aromatherapy, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Wildheart Organics Moligao Aromatherapy e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Wildheart Organics Moligao Aromatherapy o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.

Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials.
Dimensions & Packaging: There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.

52 SKU's, 5 product ranges
Tags: Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
Production Technology: Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars.
Design Challenge: The project timing was quite tight.
Research: On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
Inspiration: Whiff of luxury.

It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.

We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges.
Project Duration: Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019
Operation Flow: Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening.
Team Members: Angela Spindler - Creative Director, designer, illustrator
Annie Dekker - Finished art, retouching, illustration colour/retouching