By Beth Afifiina Faaopoopo Collagen by Angela Spindler

By Beth Afifiina Faaopoopo Collagen by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2022

By Beth Afifiina Faaopoopo Collagen

by Angela Spindler

Client: Depot Creative

A' Design Award Auro Winner in Afifi Category

44,837

Verified Award Winner

Verify Award Status for #137495

View at A' Design Award Press Release Award Badge

Colors

The Design

About By Beth Afifiina Faaopoopo Collagen

Na fa'atonuina le lala sooupu e fausia se faiga fa'asinomaga va'aia ma le fa'apipi'iina o mea, e aofia ai ma se va'a fa'apitoa mo lenei fale talimalo taugata. Afai e mafai, o mea uma na filifilia e fa'atatau i a latou fa'amaoniga o le si'osi'omaga, e amata mai i le fa'aogaina o otaota fa'atau, pepa FSC ma vaitusi fa'avae soya. O lo'o fa'aogaina e le afifiina se pa'u lanu o lanu lanumeamata lanumeamata ma lanu pa'epa'e mama, mea e sili ona lelei, fausaga ma fa'amae'a lolomi ma'ale'ale e fa'atupu ai se lagona fa'apitoa o le taugata ma le mamalu.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai By Beth Afifiina Faaopoopo Collagen, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina By Beth Afifiina Faaopoopo Collagen e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. By Beth Afifiina Faaopoopo Collagen e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
Dimensions & Packaging: The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
Tags: Beauty, Luxury, Premium
Production Technology: Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.

A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable.
Design Challenge: From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
Research: The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
Inspiration: Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
Project Duration: June 2020-July 2021, Sydney Australia
Operation Flow: The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
Team Members: Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson