Meandre Fagu Pefiume, Afifiga Pefiume e Jiawei Wu

O le mamanu Meandre Fagu Pefiume, Afifiga Pefiume e Jiawei Wu o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2022

Meandre Fagu Pefiume, Afifiga Pefiume

na mamanuina e Jiawei Wu

Tagata Fa'atau: Jiawei Wu Design

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #137809

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Meandre Fagu Pefiume, Afifiga Pefiume

O Meandre o se mamanu fagu ma afifiga na faia mo se fa'ailoga pefiume fa'alenatura. O le igoa e sau mai se upu Falani o lona uiga o pi'oga o se vaitafe. O le mamanu e fa'amoemoe e maua ai se aafiaga fa'alemafaufau o le feoa'i i totonu o se vaomatua. O le pulou e mulimuli i le foliga o se lala punou, ma o le fagu e faia mai le laau walnut a Amerika i Matu, lea na fa'afoliga i le faiga o le punou laau. O se pepa fa'amatalaga o lo'o iai se ata ma se fa'amatalaga o le vaomatua i tua i Falani na musuia ai lea manogi. E na'o manogi fa'alenatura, e pei o manogi laau, o lo'o fa'aaogaina i lenei manogi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Meandre Fagu Pefiume, Afifiga Pefiume, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Meandre Fagu Pefiume, Afifiga Pefiume e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Meandre Fagu Pefiume, Afifiga Pefiume e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Fua & Fa'apipi'i: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Fa'ailoga: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Tekonolosi Gaosiga: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Lu'itau o le Mamanu: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Su'esu'ega: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Fa'aosofia: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Umi o le Poloketi: The project started in 2020 and finished in 2021.
Fa'agasologa o Galuega: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Pateni: Jiawei Wu
Sui o le 'Au: Jiawei Wu
Fa'aaloaloga o Ata: Design:Jiawei Wu
Photo Credits: Sonia Szostak