Unless Agency Galuega Autu: Upega Tafailagi e Fanny De Bray

O le mamanu Unless Agency Galuega Autu: Upega Tafailagi e Fanny De Bray o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Upega Tafailagi.

UʻameaUpega· 2022

Unless Agency Galuega Autu: Upega Tafailagi

na mamanuina e Fanny De Bray

Tagata Fa'atau: Unless agency

Manumalo o le A' Design Award Uʻamea i le Vaega Upega

15,106

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #138097

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Unless Agency Galuega Autu: Upega Tafailagi

Tusitusiga o le Tusi: O le Unless Agency o se upega tafailagi na fatuina o se vaega o se faasinomaga faapisinisi lautele mo se lala tautua faufautuaga ma fesootaiga. Na atiaʻe le upega tafailagi ina ua maeʻa se suʻesuʻega maketi o faiga taatele, tulaga o isi faigaluega tauva ma faiga masani a le vaega galuega, lea na taʻitaʻia ai i le fausiaina o se fataloa faasinomaga e faamatalaina ai feʻau autu. O le faataʻitaʻiga o le monogram faasinomaga ua faaaogaina e tosoina ai foliga faataamilo faʻa-numera e fausia ai le faatulagaina o tusitusiga ma ata, faʻapea foʻi ma le fausiaina o faʻailoga e faʻaalia ai manatu autu. O lanu ma ata na faʻaosofia mai le natura ma le lalolagi o mea taugata, e atagia mai ai tulaga faatauaina ma le auala saʻo o loʻo faʻaaogaina e le lala tautua.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Unless Agency Galuega Autu: Upega Tafailagi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Unless Agency Galuega Autu: Upega Tafailagi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Unless Agency Galuega Autu: Upega Tafailagi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Fua & Fa'apipi'i: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Fa'ailoga: (communication material) (web design) (digital design)
Tekonolosi Gaosiga: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Fa'aosofia: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Sui o le 'Au: Amandine Lantelme
Anna Cesa
Fanny de Bray.