Roundooze Chickpea Snack Galuega Autu: Afifiga o Mea'ai Fa'afiafia by Salvita Bingelyte

Roundooze Chickpea Snack Galuega Autu: Afifiga o Mea'ai Fa'afiafia by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2022

Roundooze Chickpea Snack Galuega Autu: Afifiga o Mea'ai Fa'afiafia

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

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Colors

The Design

About Roundooze Chickpea Snack Galuega Autu: Afifiga o Mea'ai Fa'afiafia

Tusitusiga o le Tusi: O le Roundooze Chickpea Snack o se mamanu afifiga mo pi chickpea tunu. O le laina e aofia ai ni togi e valu, e ono suamalie ma lua masima. O togi suamalie e fa'aali i luga o se pito i tua uliuli ma togi masima i luga o se pito i tua efuefu. O se ataata na tapunuu mai le logo a Roundooze e fa'amatala ai le sitaili va'aiga. E iai i totonu o taga ta'itasi ni faga vaai (die cut) ua fa'afoliga i mata ma se gutu, ina ia mafai ai ona va'ai i pi chickpea a'o le'i fa'atauina. O fonti faigofie ma ni lanu la'ititi e fa'atumauina ai le foliga mama ma le fiafia. E fua le lautele o taga ta'itasi i le 145 mm ma le maualuga i le 210 mm.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Roundooze Chickpea Snack Galuega Autu: Afifiga o Mea'ai Fa'afiafia, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Roundooze Chickpea Snack Galuega Autu: Afifiga o Mea'ai Fa'afiafia e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Roundooze Chickpea Snack Galuega Autu: Afifiga o Mea'ai Fa'afiafia e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)