Johnnie Walker Limited Edition Afifiga o Meaalofa e Ofen Hu

O le mamanu Johnnie Walker Limited Edition Afifiga o Meaalofa e Ofen Hu o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2022

Johnnie Walker Limited Edition Afifiga o Meaalofa

na mamanuina e Ofen Hu

Tagata Fa'atau: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Manumalo o le A' Design Award Auro i le Vaega Afifi

56,168

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #138822

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Johnnie Walker Limited Edition Afifiga o Meaalofa

O le Johnnie Walker Limited Edition o se mamanu afifiga o meaalofa mo se fagu uisiki na tatalaina mo le Tausamiga o le Ogatotonu o le Tautoulu i Saina. O le Tausamiga o le Ogatotonu o le Tautoulu o se taimi tāua mo le toe faatasi o aiga, o lea o autū o le aiga, toe faatasia ma lagona. O le mamanu e faavae mai i faitotoa ma faamalama o fausaga faa-Saina masani. O le pusa i fafo e tatala e pei o se faitotoa lua, e taofia le tapunia e se faamau maneta i le ogatotonu, ma faaali mai ai le fagu i totonu. O loo ata mai ai fugalaau okita, pepe ma ao o le manuia. O loo faaaogāina le teuteuina i auro ma le tipiina i le laser i luga o le pusa, ma o loo faaaogāina le sasaina i le oneone i luga o le fagu.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Johnnie Walker Limited Edition Afifiga o Meaalofa, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Johnnie Walker Limited Edition Afifiga o Meaalofa e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Johnnie Walker Limited Edition Afifiga o Meaalofa e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Fua & Fa'apipi'i: Length 15cm width 11.5cm height 36cm
Fa'ailoga: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Tekonolosi Gaosiga: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Lu'itau o le Mamanu: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Su'esu'ega: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Fa'aosofia: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Umi o le Poloketi: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Fa'agasologa o Galuega: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Sui o le 'Au: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Fa'aaloaloga o Ata: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd