Meiyitian Faʻamoemoega Autu: Afifiga Atamai e Chong Peng

O le mamanu Meiyitian Faʻamoemoega Autu: Afifiga Atamai e Chong Peng o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2022

Meiyitian Faʻamoemoega Autu: Afifiga Atamai

na mamanuina e Chong Peng

Tagata Fa'atau: Yili Group

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

12,685

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #139341

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Meiyitian Faʻamoemoega Autu: Afifiga Atamai

Book Text: O Meiyitian o se mamanu afifiga atamai e fesoʻotaʻi ai se afifiga lomia i se lalolagi meaki faʻapisinisi. O le afifiga o loʻo iai ata lua-itulau ma tolu-itulau e faʻavae i luga o le failauga o le meaki, ma fausia ai se meaʻai meaʻaupega a le meaki. E su'esu'e e tagata faʻatau ia ata e faʻaaoga se polokalame telefoni feaveaʻi ma ulufale atu i le lalolagi meaki na faia e le meaki. I totonu o le lalolagi meaki, o loʻo tuʻuina atu taʻaloga fefaʻasoaaʻi ma se faiga faʻatatau meataalo, ma e mafai ona aoina taui. O le faʻamoemoe e fausia ai se faʻafesoʻotaʻiga vavalalata i le va o le meaki ma tagata faʻatau talavou.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Meiyitian Faʻamoemoega Autu: Afifiga Atamai, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Meiyitian Faʻamoemoega Autu: Afifiga Atamai e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Meiyitian Faʻamoemoega Autu: Afifiga Atamai e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Fua & Fa'apipi'i: Width65mmxDepth65mmxHeight220mm
Fa'ailoga: Virtual brand world,Smart and connected,Brand IP design
Tekonolosi Gaosiga: Mobile Internet AI technology
Lu'itau o le Mamanu: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Su'esu'ega: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Fa'aosofia: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Umi o le Poloketi: The project started in August 2021 in China
Fa'agasologa o Galuega: Consumers enter the virtual brand world by scanning the characters on the package through APP
Sui o le 'Au: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team