Granovita Galuega Autu: Afifiga o le Granola by Olga Takhtarova

Granovita Galuega Autu: Afifiga o le Granola by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2022

Granovita Galuega Autu: Afifiga o le Granola

by Olga Takhtarova

Client: Sot B&d

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #139398

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Granovita Galuega Autu: Afifiga o le Granola

Granovita o se mamanu afifiga mo le granola. O se pusa pepa mafiafia e suitulaga i le taga fetu'una'i e masani ona fa'aoga mo cereal, ma tu'uina atu ai le pulea sili atu i le auala e fa'aali ai le oloa i luga o fata fa'atau. O le foliga malolo o le pepa mafiafia e lagolagoina ai le autu o le olaga malolosi. O ata fa'ata'ita'i o fua ma saito e fa'amatalaina ai le tofo o ituaiga taitasi. O fa'ailoga, mataitusi fa'aalia ma lanu susulu e feavea'i ai se fe'au lelei. E mafai ona palapala le pepa mafiafia, o lea e tumau ai le fofo e sa'olotoina i le si'osi'omaga ma maualalo le tau. E fua le pusa taitasi i le 160 i le 120 i le 40 milimita.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Granovita Galuega Autu: Afifiga o le Granola, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Granovita Galuega Autu: Afifiga o le Granola e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Granovita Galuega Autu: Afifiga o le Granola o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.