Artem Luxury Watch Straps Afifiga by Joel Derksen

Artem Luxury Watch Straps Afifiga by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2022

Artem Luxury Watch Straps Afifiga

by Joel Derksen

Client: Studio Otherness

A' Design Award Apamemea Winner in Afifi Category

15,533

Verified Award Winner

Verify Award Status for #139454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artem Luxury Watch Straps Afifiga

O le Artem Luxury Watch Straps o se mamanu afifiga na faia mo fusi uati e fai mo tagata e aoina uati. E se'e ese le fa'a i fafo e fa'aali mai ai se atigi pusa i totonu e le manino (frosted vellum) e tatala i le itu i se fa'amau lapotopoto. O se mea fa'ausi (foam) o lo'o taofia ai le fusi ina ia tumau lona tulaga. O le foliga tetele ma le fa'atagata o lo'o fa'amatila mai ai pito ma'ai ma le sa'o tonu fa'ainisinia. O le fa'amaufa'ailoga auro (foil stamping) fa'atasi ai ma pepa lanu efuefu ma le moana o le tupu o lo'o maua ai se foliga mamalu ma fa'ainisinia. O le fausaga na fa'atulagaina ina ia manino ai le fa'aaliga o le oa a'o tatalaina le afifiga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Artem Luxury Watch Straps Afifiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Artem Luxury Watch Straps Afifiga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Artem Luxury Watch Straps Afifiga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue