Top Mercury Upega Tafa'ilagi e Daniel Houle

O le mamanu Top Mercury Upega Tafa'ilagi e Daniel Houle o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Uʻamea i le Vaega Tauva Mamanu Upega Tafailagi.

UʻameaUpega· 2023

Top Mercury Upega Tafa'ilagi

na mamanuina e Daniel Houle

Tagata Fa'atau: Azuro Digital

Manumalo o le A' Design Award Uʻamea i le Vaega Upega

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #139506

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Top Mercury Upega Tafa'ilagi

O le Top Mercury o se upega tafa'ilagi na fatuina mo se ofisa fa'asalalauga o ala fesootaiga fa'ale-agafesootai. O le upega tafa'ilagi e fa'aogaina ai ni a'afiaga fegasoloa'i, fa'afiafiaga fa'afaneva ma ata tusitusia fa'apitoa e fa'aali ai se foliga mama ma fa'aonaponei. Na faia le mamanu i le Figma ma atina'e i le Webflow, ma e mafai lelei ona fa'aoga i masini uma, upega tafa'ilagi su'esu'e uma (browsers) ma tulaga fua'ese'ese o le fa'aaliga (screen sizes). O pusa ma so'oga e mafai ai e tagata asiasi ona fesoota'i ma vaega eseese. Sa fa'atumauina le manaia ma le mama o le va'aiga e ala i le fa'aititia o le tele o le gaioiga, ina ia fa'aigoa lelei ma faigofie ona mulimuli i ai. O le upega tafa'ilagi na ausia ai se pasene liua e 8 pasene, e sili atu i le fa'atatauga masani a le atina'e lea e 5 pasene.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Top Mercury Upega Tafa'ilagi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Top Mercury Upega Tafa'ilagi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Top Mercury Upega Tafa'ilagi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Fua & Fa'apipi'i: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Fa'ailoga: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Tekonolosi Gaosiga: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Lu'itau o le Mamanu: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Su'esu'ega: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Fa'aosofia: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Umi o le Poloketi: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Fa'agasologa o Galuega: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Fa'aaloaloga o Ata: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.