Eco Smile Afifiga by Musa Celik is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2022

Eco Smile Afifiga

by Musa Celik

Client: Gleen

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #139682

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Eco Smile Afifiga

O le mamanu e faamoemoe e ofoina atu ni fofo i luga o autu taua, e aofia ai le aafiaga i le siosiomaga. O le igoa o le fa'ailoga na fa'atupuina e ala i le tu'ufa'atasia o le "green" ma le "clean". O le tu'ufa'atasiga o foliga o le lau ma le laugutu i totonu o le fa'ailoga i luga o le afifiga o lo'o fa'atusalia ai le ataata a le natura. O le puipui pa'epa'e ma lanu mālū o lo'o fa'ata'ita'iina ai mea suā'esea o le oloa. O le afifiga ua maua mai punaoa faafouina ina ia puipuia ai le otaota palasitika. E le gata i lea, e 75 pasene o fagu ua faia mai mea ua toe fa'aaogāina, ma e 100 pasene e mafai ona toe fa'aaogāina.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Eco Smile Afifiga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Eco Smile Afifiga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Eco Smile Afifiga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Dimensions & Packaging: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Tags: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Production Technology: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Design Challenge: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Research: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Inspiration: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Project Duration: Turkey, 07 July 2021 - 20 November 2021
Operation Flow: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Team Members: Musa Çelik, Efe Esa, Efkan Aydınlı