Buenandanza Faʻamoemoega Autu: Afifiga o le Suauʻu Olive by Antonio Cuenca

Buenandanza Faʻamoemoega Autu: Afifiga o le Suauʻu Olive by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2022

Buenandanza Faʻamoemoega Autu: Afifiga o le Suauʻu Olive

by Antonio Cuenca

Client: Buenandanza

A' Design Award Apamemea Winner in Afifi Category

10,483

Verified Award Winner

Verify Award Status for #139831

View at A' Design Award Press Release Award Badge

Colors

The Design

About Buenandanza Faʻamoemoega Autu: Afifiga o le Suauʻu Olive

Tusitusiga o le Tusi: O le Buenandanza o se mamanu afifiga mo le suauʻu olive. E foliga mai o le fagu e lua ona paʻu: se tioata lanumoana loloto ma se lipine pepa paʻepaʻe e afifi solo. O le lanu lanumoana loloto e fesootai ma le filemu ma le toʻafilemu, aʻo le lipine paʻepaʻe pipili e maua ai se foliga faʻanatura. O faʻatusi liʻo ma tafatolu, faʻaaogaina i le faʻamaufaʻailoga auro, e faʻamanatu mai ai le lau olive maʻai ma le olive lapotopoto. O foliga lapotopoto ma le tioata mafiafia e faʻaalia ai le maualuga o le tulaga lelei. O le tioata lanu maʻalili e poloka ai le malamalama ma fesoasoani e faʻasaoina ai le suauʻu. O se ʻapa e le tafe ma e le toe faʻatumuina e faʻamaeʻaina ai le fagu laʻitiiti ma malosi.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Buenandanza Faʻamoemoega Autu: Afifiga o le Suauʻu Olive, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Buenandanza Faʻamoemoega Autu: Afifiga o le Suauʻu Olive e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Buenandanza Faʻamoemoega Autu: Afifiga o le Suauʻu Olive e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Dimensions & Packaging: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Tags: packaging, design, package, branding
Production Technology: Tinted glass, paper label and stamping.
Design Challenge: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Research: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiration: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Project Duration: The project started in november 2021 in Ubeda and finished in january 2022.
Operation Flow: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.