Khedr El Attar Fa'asinomaga o Fa'aefeaufono by Nour Shourbagy

Khedr El Attar Fa'asinomaga o Fa'aefeaufono by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2022

Khedr El Attar Fa'asinomaga o Fa'aefeaufono

by Nour Shourbagy

Client: Khedr el Attar

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Colors

The Design

About Khedr El Attar Fa'asinomaga o Fa'aefeaufono

Khedr El Attar ose fa'asinomaga fa'aefeaufono na fatuina mo se tagata fa'atau oloa fa'alenatura ma le le'i gaosia na fa'atūina i Cairo i le 1945. O le poloketi e tu'ufa'atasia ai se fuafuaga fa'apisinisi ma se faiga va'aiga e atagia mai ai le tulaga fou o le fa'aefeaufono. O le fa'asinomaga o lo'o fa'atumauina ai le tulaga o Khedr El Attar o se puna o oloa fa'alenatura ma le le'i gaosia. O le faiga va'aiga o lo'o fa'atulagaina ai le pisinisi i ni vaega autu se tolu: vaila'au fa'alenatura, teuteuga tino le'i gaosia, ma oloa fa'akuka. O le mamanu o teuga oloa ma ta'iala o le fa'aefeaufono e fa'amae'aina ai le faiga, e tu'ufa'atasia ai le uiga tuai o le fefa'ataua'iga ma se fa'aaliga fa'aonaponei.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Khedr El Attar Fa'asinomaga o Fa'aefeaufono, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Khedr El Attar Fa'asinomaga o Fa'aefeaufono e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Khedr El Attar Fa'asinomaga o Fa'aefeaufono ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release