Rooeein Faʻagaioiga Autū: Afifiga Faʻamamā by Wallrus Design Studio

Rooeein Faʻagaioiga Autū: Afifiga Faʻamamā by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2022

Rooeein Faʻagaioiga Autū: Afifiga Faʻamamā

by Wallrus Design Studio

Client: Rooeein Filters Co.

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #140076

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rooeein Faʻagaioiga Autū: Afifiga Faʻamamā

Tusitusiga o le Tusi: O Rooeein ose mamanu afifiga mo faʻamamā ea ma suauʻu o taʻavale. O le afifiga e faʻaaogaina ai se faʻasologa o lanu meamata ma le ata o se lau laʻau. O le lau laʻau e faʻasino atu i le natura, lea e fesoasoani ai laulaʻau e faʻamamaina le ea, e pei lava ona faʻamamaina e se faʻamamā le ea mo se afi (engine). O le manatu autū o le vaʻaiga na sau mai le ata o se auala e ui atu i totonu o se vaomatua mafiafia, ma o le ata lava lea na fausia ai le faʻasinomaga lanu felanulanuaʻi o le pisinisi (brand identity). O le mamanu e fesoasoani i le oloa ina ia iloagofie i le siʻosiʻomaga o faleoloa. O le manatu autū e uiga i le lau laʻau na faʻaaogaina foʻi i totonu o mea uma e faʻatau atu ai ma faʻasalalau ai le pisinisi.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Rooeein Faʻagaioiga Autū: Afifiga Faʻamamā, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Rooeein Faʻagaioiga Autū: Afifiga Faʻamamā e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Rooeein Faʻagaioiga Autū: Afifiga Faʻamamā e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar