Shadlee Primary Function: Afifi o Sua Fualaau by Mohammadreza Eslamparast

Shadlee Primary Function: Afifi o Sua Fualaau by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2022

Shadlee Primary Function: Afifi o Sua Fualaau

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

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Colors

The Design

About Shadlee Primary Function: Afifi o Sua Fualaau

'O Shadlee 'o se fa'asologa o afifi sua fualaau na faia mo fua o vaitau eono, e aofia ai le fala'aina, mago ma le sua'esa. E 45 mm le lautele o afifi ta'itasi, 45 mm le loloto, ma le 130 mm le maualuga. 'O ata na tusia i lima i le sitaili o le cubism, ona sikeni lea ma fa'amae'a i luga o le komepiuta. 'O lanu mafolafola na fa'aaogaina ona 'o le auala o le lolomiga flexography e le mafai ona iai ni fa'asolosolo o lanu. 'O afifi ta'itasi e fa'aali ai se foliga fa'atusa ma fa'amatalaga pei o lau, fua, meafaifa'aili, po 'o mea ta'aloga. 'O le lanu o afifi ta'itasi e feso'ota'i ma lona tofo.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Shadlee Primary Function: Afifi o Sua Fualaau, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Shadlee Primary Function: Afifi o Sua Fualaau e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Shadlee Primary Function: Afifi o Sua Fualaau o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.