Devynerios Fa'ailoga by Asta Kauspedaite

Devynerios Fa'ailoga by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2022

Devynerios Fa'ailoga

by Asta Kauspedaite

Client: Mv Group

A' Design Award Ario Winner in Afifi Category

33,289

Verified Award Winner

Verify Award Status for #140158

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Devynerios Fa'ailoga

Devynerios o se aiga o meainu suamalie tulaga ese lea o le taʻitaʻi vaega i Lithuania. Latou te fai ma sui o Lithuania, auala faʻapitoa gaosiga ma fua faʻatatau i mea masani. O oloa taitasi e tulaga ese ma eseese. O uiga autu o loʻo faʻaalia foi i mamanu faʻailoga. O le mamanu a Originalios e fesoʻotaʻi faʻamaoni. O Zalios e tele fa'a'ele'ele ma mauoa, fa'atofuina oe i le lalolagi fa'alilolilo o la'au. Raudonos, lototele ma le talavou o loʻo faʻaalia i le faʻaogaina o le asymmetry ma lanu manino.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Devynerios Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Devynerios Fa'ailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Devynerios Fa'ailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions & Packaging: Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Tags: Unique, herbal, liqueur, Lithuanian, Studija Creata
Production Technology: Flexo printing, hot foil, embossing
Design Challenge: With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiration: We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Project Duration: Release date: July 2021
Team Members: Asta Kauspedaite and Jurate Paulauskiene.
Image Credits: Edgaras Marozas