Alfa 'upega Tafaʻilagi by Alisa Kalnitska

Alfa 'upega Tafaʻilagi by Alisa Kalnitska is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Upega Tafailagi Competition Category.

UʻameaUpega· 2022

Alfa 'upega Tafaʻilagi

by Alisa Kalnitska

Client: Alfa

A' Design Award Uʻamea Winner in Upega Category

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Verified Award Winner

Verify Award Status for #140556

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Alfa 'upega Tafaʻilagi

Alfa ose fa'alapotopotoga crypto ta'uta'ua. Latou te musuia i aso uma. O le afi fou lea e fesoasoani ma faaosofia e ausia sini maualuga atu. O i latou e muamua ma tele i la latou niche ma o le mea moni latou te mananao e tu i fafo. O le mea lea, na filifili ai e fausia se 'upega tafaʻilagi ma se auala tulaga ese. Ta'ai fa'asaga, fa'afiafiaga mata'ina, fa'aonaponei lomitusi. O le lanu lanu e atagia ai mea lilo ma tekinolosi faʻaonaponei, o lanu neon susulu e faʻaopoopoina ai le malosi. O le saite e faigofie ona malamalama ona o le laʻititi o mea o loʻo i ai ma lona tuʻuina lelei.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Alfa 'upega Tafaʻilagi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Alfa 'upega Tafaʻilagi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Alfa 'upega Tafaʻilagi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ALFA is a leading crypto community. They inspire us every day. It is the innovation engine that helps and motivates us to achieve even higher goals. They are the first and largest in their niche and of course they want to stand out. Therefore, it was decided to create a site with a unique approach. Horizontal scrolling, incredible animation, modern typography. The color palette reflects mystery and modern technology well, bright neon spots add dynamics. The site is easy to understand due to the small amount of content and its proper placement.
Dimensions & Packaging: The site is designed to be fully responsive: 4k resolution, laptops, smartphones, tablets and other devices. Available in the latest versions of Chrome, Firefox, Safari, iOS and Android.
Tags: UX, UI, Website, Web design, Interface, Responsive, Crypto, NFT, Blockchain, Alice K design
Production Technology: UX/UI design: Adobe Xd, Figma;
Image retouching: Adobe Photoshop;
Development: HTML, CSS, JavaScript, PHP, SQL.
Design Challenge: ITmaestro team and Alice K analyzed competitors and popular sites. Based on benchmarking and experience, a unique style was developed that highlighted the project from the first moment of launch. One of the wishes of the client was to use very little text, so UX/UI design Alice K focused on working with graphics. To get the WOW effect, animations were developed, which took a lot of time.
Research: The task was to develop a promo site for the largest blockchain community with an emphasis on the visual component and a minimum of text.
1. After the briefing of the client, similar sites and competitors were analyzed. Advantages and disadvantages are revealed.
2. After that, a wireframe and prototype of project were designed;
3. Alice K and ITmaestro team moved on to visual design, development and animations;
4. The site has been tested for usability on different types of users (and on different devices), as a result of which errors were found and eliminated (in order of priority) that made it difficult for users to achieve the goal.
5. Also: usability tests, system load, site loading speed, support for all popular devices and other important tests and studies are regularly conducted.
Inspiration: Blockchain is a very rapidly developing field and it was incredibly interesting for ITmaestro team to work with it. This area is the future. UX/UI designer Alice K wanted to make a dark design using modern styles therefore applied glassmorphism and geometric fonts.
Result:
A dark interface has been designed, a horizontal scroll on the computer version of the design has become a feature, which you can hardly find anywhere else, and very unusual graphics combined with the minimalism of dark interfaces.
Project Duration: The project started in June 2021 in Kharkiv, Ukraine.
Published on the web in September 2021.
Update October 2021 - until now.
Operation Flow: The site has a one-page structure with horizontal scrolling and easy navigation.
In total, there are 6 sections in the menu with a minimum of text description so as not to overload users.
The founders of the ALFA community organized the first incubator in this industry. Providing information and financial support for the development of interesting projects in the field of blockchain.
To participate - users can use the contact form to tell about their project and take part in the competition.
Also, users can switch the language, get acquainted with the team and ask administration questions using the contact form.
Team Members: Designer: Alice K
Developer: Oleg K
Image Credits: Freepik