Bethru Galuega Autu: Afifiga o Oloa Fa'amama by Izabela Jurczyk

Bethru Galuega Autu: Afifiga o Oloa Fa'amama by Izabela Jurczyk is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2022

Bethru Galuega Autu: Afifiga o Oloa Fa'amama

by Izabela Jurczyk

Client: Bethru

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

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Colors

The Design

About Bethru Galuega Autu: Afifiga o Oloa Fa'amama

Tusitusiga: O Bethru o se mamanu afifiga mo se fa'asologa o mea fa'amama i totonu o fale e fa'avae i luga o pusi mautu ma se fagu sausau e mafai ona toe fa'aaogaina. O pusi ua faia mai le 93 pasene o mea fa'anatura ma e vegan, saoloto mai le sauaina o manu ma e leai ni microplastics. E liusua pusi ta'itasi i le vai paipa ma maua ai le 300 milliliters o vai fa'amama. E fa'atauina le fagu sausau i le taimi e tasi ae toe fa'aaogaina i le tele o taimi, lea e fa'aitiitia ai otaota palasitika. O pusi e afifi i pepa ma o pusa e faia mai pepa e mafai ona toe fa'aaogaina. O lanu ma foliga o le afifiga e maua mai i le natura.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Bethru Galuega Autu: Afifiga o Oloa Fa'amama, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Bethru Galuega Autu: Afifiga o Oloa Fa'amama e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Bethru Galuega Autu: Afifiga o Oloa Fa'amama ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
Dimensions & Packaging: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Tags: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Production Technology: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Design Challenge: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
Research: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Inspiration: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Project Duration: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Operation Flow: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Team Members: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Image Credits: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design