Alfa Honey Afifiina by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2023

Alfa Honey Afifiina

by Antonia Skaraki

Client: Fragiadakis

A' Design Award Apamemea Winner in Afifi Category

15,175

Verified Award Winner

Verify Award Status for #141267

View at A' Design Award Press Release Award Badge

Colors

The Design

About Alfa Honey Afifiina

E liliu e le aiga Fragiadakis le poto ma le alofa mo le meli i se aafiaga Alpha. O le mea lea e ofoina mai e le natura, ina ia mafai e tagata ona amata fou! I le api Eleni, o le 'Alpha' o le mataitusi muamua ma le faailoga anamua o fesootaiga. I le naunau tele i uiga tulaga ese o le oloa, ua faigofie tele le mamanu, ma tuua le meli e tautala lava ia. Faatasi ai ma le fagu tioata manino ma le tusitusiga lima, e pei o le meli o loo sisina ifo.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Alfa Honey Afifiina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Alfa Honey Afifiina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Alfa Honey Afifiina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Obsessed with the exceptional characteristics of the product, the design is as simple as possible, letting the honey speak for itself.
A transparent glass jar and a handwritten typography, resembles the dripping honey.
The honey comes out of the jar and creates the logo, indicating that there is nothing more to communicate than the purity of the product. Less is more!
Tags: Packaging design, honey
Design Challenge: In the Greek alphabet, “Alpha” is the first letter and the initial imprint of communication.
It is the "Beginning" of everything. The first taste, the first smell, the first experience that is etched in our memory forever. It's the way we know the world.
Fragiadakis family transforms knowledge and love for honey into an Alpha experience.
It’s what nature offers, so we can begin Anew!
Inspiration: Words that communicate quality, and quality can only be shown through the pure, raw and natural characteristics of one of the most important substances that nature can provide, honey.
Project Duration: The project started in July 2021 in Athens and finished in January 2022 in Athens, and was released on the market in Greece and Germany in May 2022.
Team Members: creative director: Antonia Skaraki
art director: Andreas Deskas