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Stamatakis Bakery Toe Fa'afouina by Antonia Skaraki

Stamatakis Bakery Toe Fa'afouina by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Auro in Mamanu Afifi Competition Category.


AuroAfifi· 2023

Stamatakis Bakery Toe Fa'afouina

by Antonia Skaraki

Client: Stamatakis

A' Design Award Auro Winner in Afifi Category

Colors

The Design

About Stamatakis Bakery Toe Fa'afouina

O se ata lithograph o tausiga moni ma manatua o le fale. A fetaui mea tao e sili ona pele ma tu ma aga, o le a'oa'oga o tofo ma le sauniga o le fiafia, o le mea lea e alu i luma i le mafaufau o se ata o se fafine. O tofo moni a Eugenia, e aumaia ai manatua e lagona ai le loto, o tausiga fa'atufuga lima o tu ma aga! O Eugenia e pei o se lithograph, e le tutusa lava, e le aveesea mai se faiga. E leai ni faiga mo Eugenia aua o ia o le fa'atusa o le tina.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Stamatakis Bakery Toe Fa'afouina, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Stamatakis Bakery Toe Fa'afouina e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Stamatakis Bakery Toe Fa'afouina e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
Dimensions & Packaging
Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm
Tags
Rebranding, packaging design, bakery
Production Technology
The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more.
Design Challenge
The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way.
Research
There was no research for this project
Inspiration
It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
Project Duration
he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
Operation Flow
All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
Patents
No Patents
Team Members
creative director: Antonia Skaraki
art director: Andreas Deskas
Image Credits
Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)

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