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The Language of Emotion and Time Afifiga o Keke by Jiaxin Lv

The Language of Emotion and Time Afifiga o Keke by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Afifi Competition Category.


ApamemeaAfifi· 2023

The Language of Emotion and Time Afifiga o Keke

by Jiaxin Lv

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #141472

Colors

The Design

About The Language of Emotion and Time Afifiga o Keke

Le Gagana o Lagona ma le Taimi o se mamanu afifiga keke e faʻaogaina fugalaʻau fou e fai ma faʻailoga vaaia o le fou. O se pusa fugalaʻau manino ua faʻapipiʻi i le pito i luga o le afifiga ma e mafai ona toso ese, tatala ma vevete mo le toe faʻaaogaina. A o fuga mai ma mamae fugalaʻau, e mafai e tagata faʻaoga ona iloa pe o loʻo fou pea le keke. O le atigi i fafo ua faia mai pepa malo e mafai ona toe faʻaaogaina, aʻo le pusa fugalaʻau e faia mai mea manino e mafai ona pala ina ia faʻaitiitia ai le faʻaaogaina o palasitika. E 15 sentimeta le umi, 15 sentimeta le lautele, ma le 15 sentimeta le maualuga o le afifiga. O fugalaʻau fou e suitulaga i noa ma faʻaopoopo ai le uiga pe a avatu le keke o se meaalofa.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai The Language of Emotion and Time Afifiga o Keke, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina The Language of Emotion and Time Afifiga o Keke e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. The Language of Emotion and Time Afifiga o Keke e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging
The packaging size is 15cm*15cm*15cm
Tags
FRESHER; PACKING; CAKE; FLOWERS
Production Technology
It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge
The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research
The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration
People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration
The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow
The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.

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