Zhi Hou Afifiina Baijiu Saina by Xiongbo Deng

Zhi Hou Afifiina Baijiu Saina by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2023

Zhi Hou Afifiina Baijiu Saina

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

A' Design Award Ario Winner in Afifi Category

25,814

Verified Award Winner

Verify Award Status for #141601

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhi Hou Afifiina Baijiu Saina

Ole Baijiu Saina lea e fa'amalieina le citrus e ta'ua o le "Zhi Hou". I Yunnan, Saina, o le a suia e tagata le lelei o le citrus brewing i baijiu. O le fua faatatau o mea mataʻina o lenei oloa ua oʻo atu i le maualuga o le 20 pauna citrus brewing a pauna Baijiu, o lea e mafai ai ona faʻatau atu i le faʻatapulaʻaina quantity.in fuafuaina le fagu i se polo foliga, ma faia bulges faaletonu i tauau o le fagu, ina ia 'aua ne'i fa'apea le foliga fa'apea. O foliga o le pulou fagu, na faʻataʻitaʻiina saʻo e le mamanu lala o le citrus, pe a tuʻu le fagu i totonu o le taga moli, o le a faʻaalia le pulou fagu.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Zhi Hou Afifiina Baijiu Saina, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Zhi Hou Afifiina Baijiu Saina e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Zhi Hou Afifiina Baijiu Saina o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging: 150mm x150mm x165mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents: No
Image Credits: Creative Director：Xiongbo Deng
Designer：Lingyun creative team