Meer Afifiina Kofe Vave by Masoud Najafi Amirkiasar

Meer Afifiina Kofe Vave by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2023

Meer Afifiina Kofe Vave

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #141887

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meer Afifiina Kofe Vave

O le faʻapipiʻiina o mamanu o se oloa fou-i-maketi e le gata i le faʻataʻitaʻiga o le mamanu ae faʻapea foʻi ma le tomai o le malamalama i tagata faʻatau & #039; mafaufau ma tu i luga o fata e faasaga i tagata tauva. I le i ai o nei fa'aaliga i le mafaufau, o le Meer packaging design ua avea le fa'asologa o oloa mulimuli e fai ma fa'ata'ita'iga e fa'aosofia ai ma fa'aoga lagona uma o tagata e fiafia i le kofe. E le gata i lea, o le fa'atulagaina ma le lapopoa e le masani ai e iai sona sao taua i le faatosinaina o tagata fa'atau i le oloa. O lenei mamanu ua faia ma le faʻamoemoe e faia se suiga ogaoga i luga o le fata meainu o faleoloa.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Meer Afifiina Kofe Vave, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Meer Afifiina Kofe Vave e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Meer Afifiina Kofe Vave e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020