O le mamanu Artsmuzeum Faasinomaga o le Faailoga e Jessica Yang - WeBranding Global o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.
ArioAta Fa'atusa· 2023
Artsmuzeum Faasinomaga o le Faailoga
na mamanuina e Jessica Yang - WeBranding Global
Tagata Fa'atau: WeBranding Global
Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #142003Le Mamanu
E Uiga ia Artsmuzeum Faasinomaga o le Faailoga
O le ArtsMuzeum o se faasinomaga o le faailoga na faia mo se faleoloa o meaalofa i luga o le initoneti e faatau atu oloa e fesootai ma faatufugaga. O lenei faasinomaga e fesootai ai faatufugaga faasolopito ma le olaga faaonaponei. O le logo e tuufaatasia ai mataitusi gothic ae malolosi ma se faavaa faatafafa e foliga mai e faaauau e aunoa ma se gataaga. O le igoa ua faapuupuuina ma faatulaga i poloka fatufatuaʻi, ma o mataitusi ua fausia e avea ma mamanu faakalafi e tasi e fausia mai avanoa lelei ma avanoa le lelei. O le mamanu puupuu ma le mautu e faaaogaina i le upega tafailagi, mea tusitusi ma mea faasalalau.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai Artsmuzeum Faasinomaga o le Faailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Artsmuzeum Faasinomaga o le Faailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Artsmuzeum Faasinomaga o le Faailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
- Fua & Fa'apipi'i
- ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
- Fa'ailoga
- Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
- Tekonolosi Gaosiga
- With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
- Lu'itau o le Mamanu
- It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
- Su'esu'ega
- ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
- Fa'aosofia
- The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
- Umi o le Poloketi
- June 2022 / New York City
- Fa'agasologa o Galuega
- The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
- Sui o le 'Au
- Creative Director: Jessica Yang
WBG Creative Center - Fa'aaloaloga o Ata
- WeBranding Global LLC
Lagolago Tau Tupe
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Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
