Tuliplanet Gifts Afifiga o le Lauti by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Afifi Competition Category.
ApamemeaAfifi· 2023
Tuliplanet Gifts Afifiga o le Lauti
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
A' Design Award Apamemea Winner in Afifi Category
Verified Award Winner
Verify Award Status for #142025The Design
About Tuliplanet Gifts Afifiga o le Lauti
O Tuliplanet Gifts o se atigipusa meaalofa lauti na faia mo se ituaiga lauti Saina. O le afifiga ua fausia i luga o le ata faailoga a le kamupani, lea e faaalia ai se taika o loo uu i lona gutu se fugalaau tulip. O le ata e faasino atu i le manatu e faapea e oo lava i se taika e mafai ona tu ma manogi se fugalaau. O faatagata masani e pei o le kane (crane), ao e aumaia le laki, ma se togalauti, ua faaaogaina i luga o le atigipusa. O nei mea uma e fesootai ai le lauti o loo iai i totonu ma le natura ma le measina tuufaasolo a Saina. O le faamoemoega o le mamanu ia faaalia mai e mafai lava e tagata o loo ola i se vaitaimi e taua tele ai mea faaletino, ona maua pea se taimi filemu ma faaleagaga e ala i le inu lauti.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Tuliplanet Gifts Afifiga o le Lauti, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Tuliplanet Gifts Afifiga o le Lauti e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Tuliplanet Gifts Afifiga o le Lauti e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a tea gift box design. The design was constructed by a list of key terms such as, the metaphor of the logo "in me the tiger sniffs the rose", surrounded by a mental field, cultural inherited and tea. These ideas finally turn out to visual elements, for instance, Crane, auspicious clouds, tea garden, etc. All the elements are used for expressing the key theme - although we are living in a materialistic era, we could still have the connection between nature and spiritual world by drinking tea.
- Tags
- Oriental aesthetics, Chinese traditional culture, Lu Yu: Cha Jing, Tea etiquette Chinese year of the tiger, Mid-Autumn Festival
- Inspiration
- The founder born in the year of "Tiger". As it knows as the "king of beast"so that it becomes the key visual element of the brand. As you can see that the logo is a tulip held in the mouth of a tiger, it has a meaning of "in me the tiger sniffs the rose", the idea has also extended to the gift box design.
- Project Duration
- Finished in Guangzhou on August 27th, 2021
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