O le mamanu Cidih Faʻasinomaga Pisinisi e Peng Wang o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2023

Cidih Faʻasinomaga Pisinisi

na mamanuina e Peng Wang

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #142225

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Cidih Faʻasinomaga Pisinisi

O le Cidih o se faʻasinomaga pisinisi na mamanuina mo se nofoaga suʻesuʻega aʻoaʻoga ma saienisi i Milan, Italia, na fausia faʻatasi e le Iunivesite o Tsinghua ma le Politecnico di Milano. O mataitusi C ma D e fausia ai fesoʻotaʻiga lelei ma le leaga o foliga o le tasi ma le isi, e faʻatusalia ai le tuʻufaʻatasiga o aʻoaʻoga ma faiga faʻatino, faʻapea foʻi ma le talifeagai o se faʻavae faʻavaomalo. O le afa-taamilosaga i le ogatotonu e faʻaalia ai se la o oso aʻe. O le mataitusi H e fai ma sui o le "hub" (nofoaga tutotonu), ma o lona foliga leaga o loʻo iai le ata pogisa o le igoa. O lenei faʻasinomaga e faʻaaogaina i mea lomia, faʻailoga numera, upega tafaʻilagi, faʻaaliga eletonika, pepa tipi ma le acrylic.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Cidih Faʻasinomaga Pisinisi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Cidih Faʻasinomaga Pisinisi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Cidih Faʻasinomaga Pisinisi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Fua & Fa'apipi'i: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Fa'ailoga: Brand Identity, Logo, VI
Tekonolosi Gaosiga: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Lu'itau o le Mamanu: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Su'esu'ega: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Fa'aosofia: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Umi o le Poloketi: The project was started in November, 2020 and put into operation in May, 2021.
Fa'agasologa o Galuega: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Sui o le 'Au: Peng Wang