Jiang Hu Afifiga o Meainu 'Ava Malosi by Wei Li

Jiang Hu Afifiga o Meainu 'Ava Malosi by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2023

Jiang Hu Afifiga o Meainu 'Ava Malosi

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

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The Design

About Jiang Hu Afifiga o Meainu 'Ava Malosi

Jiang Hu o se mamanu afifiga mo huang jiu, o se uaina araisa fa'a-Saina masani. E mamafa lava le pito i luga o le fagu e mafai ai ona fa'aaogaina e fai ma mea taofi pepa, ma e mafai fo'i ona fuli'ese ma fa'aaogaina e fai ma ipu inu. E la'ititi le tele o mea e mafai ona teu i totonu o le fagu, e fetaui lelei ma tu ma aga masani i le inu. O le pusa i fafo e faia i le veve (foam) nai lo le pepa, o lea e mafai ai ona puipuia le fagu i le taimi o le felauaiga i le pusa lava e tasi. O ata fa'akalafi e fa'aaoga ai le fa'ailoga anamua a Saina e fai ma autu, ma o lo'o fa'aaliali ai le olaga o se tagata tau pelu. O le fa'amoemoe o lenei mamanu ia tu'uina atu se foliga fou i se oloa tuai.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Jiang Hu Afifiga o Meainu 'Ava Malosi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Jiang Hu Afifiga o Meainu 'Ava Malosi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Jiang Hu Afifiga o Meainu 'Ava Malosi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei