Lidu Sorghum 1308 Afifiina Meainu Ava Malosi by Carson Wu

Lidu Sorghum 1308 Afifiina Meainu Ava Malosi by Carson Wu is a highly esteemed winner of the very prestigious 2023 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2023

Lidu Sorghum 1308 Afifiina Meainu Ava Malosi

by Carson Wu

Client: Jiangxi Lidu Liquor Co., Ltd.

A' Design Award Auro Winner in Afifi Category

44,808

Verified Award Winner

Verify Award Status for #142652

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidu Sorghum 1308 Afifiina Meainu Ava Malosi

E iai se lagona malosi o tala fa'asolopito ma le tausiga fa'aletagata. O le gradient auro electroplating o loʻo faʻaaogaina e fai ma sui o le auro-pei o le taua o le lua anamua ma microbes, e avea o se faʻamaoniga mo le tulaga tulaga ese o le Lidu Sorghum 1308. Ma o elemene e pei o le faʻamaufaʻailoga faʻamaufaʻailoga ma le faʻailoga o le tusi o oloa a le atunuʻu o loʻo tuʻuina atu e pei o. fa'amaoniga fa'amaonia. O le elemene fatuga autu ma elemene ausilali ua tuʻufaʻatasia e fausia ai se paleni faʻamaopoopo e faʻamaonia ai le taugata.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Lidu Sorghum 1308 Afifiina Meainu Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Lidu Sorghum 1308 Afifiina Meainu Ava Malosi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lidu Sorghum 1308 Afifiina Meainu Ava Malosi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidu Sorghum 1308 carries a strong sense of history and humanistic care. The core selling point of "vintage liquor + ancient pit + traditional techniques" can be directly perceived to create a cultural sense of ceremony in the hustle and bustle of life, and to explore the poetic blankness in high-end Chinese Baijiu aesthetics. As for the bottle, the gradient gold plating of the body is an industrial aesthetic innovation; its bottom has a support that was modeled on the Yuan Dynasty pit; and its cap mimics the effect of a sealing wax seal. And the vintage liquor seal on the outer box sends an echo through time and a sincere emotion in the form of a private letter paper.
Dimensions & Packaging: 12CM*10CM*35CM
Tags: Baijiu, spirit, packaging
Production Technology: The design of Lidu Sorghum 1308 is based on the 1308 Yuan Dynasty pit owned by Lidu as its creative core. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxurious and noble product temperament.
Design Challenge: The brand new design of Lidu Sorghum 1308 is a tribute to the long history and culture of China by the design team and Lidu Liquor Industry. The design achievement with the ancient pit in the Yuan Dynasty as the creative core is attracting more attention to the glorious history of Chinese Baijiu. Along with the National Treasure Lidu Chateau built by Lidu Liquor Industry, historical relics and ancient culture are brought to modern life.
Research: Through concrete representations of the rare vintage liquor and with top and heartfelt quality, the designer intends to draw society's attention to history and culture so that man could reshape his relationship with the times and with his fellow men.
Inspiration: With luxury-quality design, one of China's top liquors is introduced to the world. The ultimate consumer experience is created through industrial aesthetic innovation and design elements that symbolize identity and taste.
Project Duration: January 1, 2022
Jiangxi China
Operation Flow: The creative design of this product gives its consumers a direct glimpse of the rich history of Chinese Baijiu, as well as the rarity of Lidu Sorghum 1308 in the huge category of Chinese Baijiu. The national treasure endorsement and design provide consumers with the possibility that it may be used in higher-end situations, and it saves them the alternative cost in the purchasing process.
Team Members: Product Manager:Carson Wu