China Qing Afifiaga Vai'inu Lauti by Dingding Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Afifi Competition Category.
ApamemeaAfifi· 2023
China Qing Afifiaga Vai'inu Lauti
by Dingding Li
Client: The Soloist
A' Design Award Apamemea Winner in Afifi Category
Verified Award Winner
Verify Award Status for #143327The Design
About China Qing Afifiaga Vai'inu Lauti
O le Lauti Oolong e ta'ua fo'i o le Lauti Qing i Saina, o le mea lea na fa'aigoa ai o China Qing. O le fagu lauti lamolemole ma lapotopoto, ma lona ufiufi pa'epa'e ma le fagu lanumoana-moli ua vaneina i fa'ailoga maaleale Saina ma Peretania o China Qing. A tu'uina atu fa'ailoga, o ni meainu lauti manino ia; a natia fa'ailoga, o ni meainu mama ia. A e tatala le ufiufi fagu ma inu le inu muamua, o le lauti mama ma suamalie ua leva ua leai e ta'afe i le tofo o le lauti oolong mama pe mafiafia, lea e fa'aoso vave le mauoa, ma toe fa'afo'i atu i le ulua'i, atonu o le tofo lea o le olaga.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai China Qing Afifiaga Vai'inu Lauti, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina China Qing Afifiaga Vai'inu Lauti e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. China Qing Afifiaga Vai'inu Lauti e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Oolong Tea is also known as Qing Tea in China. It is a kind of tea unique to China. The smooth and round tea bottle, white bottle cap and turquoise-orange bottle are engraved with the subtle Chinese and English marks of China Qing. The transparent bottle bottom shows two kinds of tea colors: Mild and Concentrated. When the labels are given, there are two explicit and elegant tea drinks; when the labels are hidden, there are two mysterious and limpid drinks.
- Dimensions & Packaging
- Bottle size: Diameter 60mm x Height 180mm
Single label size: Length 220mm x Width 60mm
Gift box size: Length 41mm x Width 26mm x Height 63mm - Tags
- tea, packaging, Chinese, beverage, branding
- Production Technology
- PET polyester bottle cap and bottle body, partial spot color screen printing and laser engraving. Environmentally friendly art paper, spot color printing, partial hot silver process.
- Design Challenge
- China Qing was defined as a intellectual and minimalist style at the beginning of its creation, but most of the bottled tea in the market already has a stereotyped image, which requires more accurate creative extraction and visual expression to present a simple and refreshing design. Finally, after constant speculation and repeated practice, this effect was achieved.
- Research
- All the creative elements of China Qing strive to provide a new visual presentation method and more cultural integration for the market of similar products, further thinking about the phenomena existing in modern society, relying on the traditional tea culture, integrating into a new visual language and way of experience, and hoping to have new inspiration.
- Inspiration
- "Bodhi is fundamentally without any tree, the bright mirror is also not a stand. Fundamentally there is not a single thing, where could any dust be attracted?" This poem is from the "Bodhi Buddhist Hymn" of the Tang Dynasty in China. You can gently remove the label and faithfully keep the high light. The mild and concentrated fragrances are all in the artistic mood. These are the inspirations for China Qing.
- Project Duration
- The project started in May 2022 and completed on June 2020, Shanghai.
- Operation Flow
- Round and smooth bottle body, whilst exquisite to the touch. Delicate details of printing and laser engraving, reflect the strict quality requirements of brands and products. Removable labels provide consumers with a new experience and visual presentation, thereby deepening the memory of the product.
- Team Members
- Designer: Li Dingding
- Image Credits
- Designer: Li Dingding
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