Snow Zero Afifiga o Meainu e China Resources Snow Breweries Ltd.

O le mamanu Snow Zero Afifiga o Meainu e China Resources Snow Breweries Ltd. o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2023

Snow Zero Afifiga o Meainu

na mamanuina e China Resources Snow Breweries Ltd.

Tagata Fa'atau: China Resources Snow Breweries

Manumalo o le A' Design Award Ario i le Vaega Afifi

30,143

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #144346

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Snow Zero Afifiga o Meainu

O le Snow Zero o se mamanu afifiga mo se vai fa'apuna malosi e maualalo le ava malosi ma maualalo le kaloli. O le igoa Zero e fa'atatau i le vaeluapo, lea e va'aia o se fa'ai'uga ma se amataga. O le fa'ailoga o le lē i'u i luga o le afifiga e fa'aalia ai le manatu o le fa'aauauina. O le numera 0 ua faia i se a'afiaga u'amea suāvai e tolu itu ina ia fa'ailoa mai ai se tofo māmā ma fa'afouina. O ata fa'ata'ita'i i luga o fagu e fa'aaogā ai sitaili o faatufugaga va'aia paeonia mo se foliga fa'aonaponei o le lumana'i. O fagu ua faia i foliga o le mataua o le vai e mafai ona fa'atasia gutu i le gutu, ina ia mafai ai e fagu e lua ona fausia se fa'ailoga fou o le lē i'u. O lo'o fa'aaogāina apa alumini ma fagu tioata.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Snow Zero Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Snow Zero Afifiga o Meainu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Snow Zero Afifiga o Meainu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Fua & Fa'apipi'i: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Fa'ailoga: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Tekonolosi Gaosiga: aluminum can and glass bottle
Lu'itau o le Mamanu: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Su'esu'ega: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Fa'aosofia: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Umi o le Poloketi: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Fa'agasologa o Galuega: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Sui o le 'Au: Dong Yan
Weixi Zhou
Yu Zhai